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	<title>Talking E-commerce &#124; Tips and Advice from Nick Watson</title>
	<link>http://www.talkingecommerce.com</link>
	<description>How to create and run a high performing E-Commerce website</description>
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		<title>Creating an online shop for your charity</title>
		<description><![CDATA[Over the past year I&#8217;ve supported Muscular Dystrophy Campaign, a charity that means a lot to me and certainly a great cause. I was asked to write a blog post on shops &#8220;within information sites,&#8221; although I feel that can &#8230; <a href="http://www.talkingecommerce.com/2011/10/creating-an-online-shop-for-your-charity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/10/creating-an-online-shop-for-your-charity/</link>
			</item>
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		<title>Applying Maslow&#8217;s hierarchy of needs to E-Commerce</title>
		<description><![CDATA[I&#8217;m a big fan of Maslow&#8217;s hierarchy of needs. It&#8217;s a simple concept that is often studied/expanded and explains how at the very bottom of the hierarchy you have basic needs. These must be satisfied before you can progress to &#8230; <a href="http://www.talkingecommerce.com/2011/09/applying-maslows-hierarchy-of-needs-to-e-commerce/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/09/applying-maslows-hierarchy-of-needs-to-e-commerce/</link>
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	<item>
		<title>5 ways you can use your e-commerce website to improve business efficiency</title>
		<description><![CDATA[The great thing about having an e-commerce site is it can be used for more than just a platform to sell your products. After all, it is software. Software is what powers all of our computers, POS systems and CRM &#8230; <a href="http://www.talkingecommerce.com/2011/08/5-ways-you-can-use-your-e-commerce-website-to-improve-business-efficiency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/08/5-ways-you-can-use-your-e-commerce-website-to-improve-business-efficiency/</link>
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		<title>Surviving the Google Product Feed updates</title>
		<description><![CDATA[It has become the first port of call for many of us out there looking for a specific product, Google Product Search. Formerly Google Product Base and Froogle, the service provides price comparisons via a search tool on the web &#8230; <a href="http://www.talkingecommerce.com/2011/08/surviving-the-google-product-feed-updates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/08/surviving-the-google-product-feed-updates/</link>
			</item>
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		<title>It&#8217;s that time of year again &#8211; building a promotion calendar</title>
		<description><![CDATA[Your e-commerce store needs to be ever-changing. Not only does fresh content delight the search engines such as Google, but it also keeps users coming back to your website for more. One of the things that you can do to &#8230; <a href="http://www.talkingecommerce.com/2011/07/its-that-time-of-year-again-building-a-promotion-calendar/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/07/its-that-time-of-year-again-building-a-promotion-calendar/</link>
			</item>
	<item>
		<title>Create a great customer service in just 7 days</title>
		<description><![CDATA[Sometimes, the definition of good customer service is staring you right in the face. Every company you deal with has customer service and sometimes it can be good or bad. Take a look at what impresses you with them and &#8230; <a href="http://www.talkingecommerce.com/2011/07/create-great-customer-service-in-seven-days/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/07/create-great-customer-service-in-seven-days/</link>
			</item>
	<item>
		<title>The Psychology of points and E-commerce advice to learn from Microsoft</title>
		<description><![CDATA[There is a great blog worth reading called &#8220;The Psychology of Games&#8221; &#8211; if you haven&#8217;t read their posts on The Psychology of Microsoft Points, then I highly recommend that you do. We can learn some very valuable lessons from &#8230; <a href="http://www.talkingecommerce.com/2011/07/the-psychology-of-points-and-e-commerce-advice-to-learn-from-microsoft/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/07/the-psychology-of-points-and-e-commerce-advice-to-learn-from-microsoft/</link>
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		<title>Turning e-commerce into a game</title>
		<description><![CDATA[As Gartner reported earlier this year, Gamification, the idea of turning simple, every-day tasks into a game is an emerging trend and becoming the next big thing. In many ways it certainly has. Foursquare continues to expand into a global &#8230; <a href="http://www.talkingecommerce.com/2011/06/turning-e-commerce-into-a-game/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/06/turning-e-commerce-into-a-game/</link>
			</item>
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		<title>5 ways to compete without lowering your prices</title>
		<description><![CDATA[It can be fiercely competitive in the e-commerce world. Larger companies with strong buying power can undercut even wholesalers and the small company can really struggle to survive, unless they have a good niche. Many e-commerce companies have to make &#8230; <a href="http://www.talkingecommerce.com/2011/06/5-ways-to-compete-without-lowering-your-prices/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/06/5-ways-to-compete-without-lowering-your-prices/</link>
			</item>
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		<title>Make your e-commerce shop smarter</title>
		<description><![CDATA[Supermarkets &#8211; well known for their selling techniques. Shelf positioning, label colouring, targeted promotions, loyalty schemes, loss leaders, display cabinets and presentation are just some of the techniques used to entice you into making a purchase. There is however, a &#8230; <a href="http://www.talkingecommerce.com/2011/06/make-your-e-commerce-shop-smarter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.talkingecommerce.com/2011/06/make-your-e-commerce-shop-smarter/</link>
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